Road freight for dairy. Europe wide.

Stop chasing trucks. Meet Frida.

Tell her what needs to move. She puts it out to vetted carriers and comes back with real quotes. One message, no portal, no login.

A Cedaris service. The people behind Dairy-Broker.ai

Frida, the transport desk

How it works

Three steps, and you never open a portal.

01

Tell Frida what needs to move

One message on WhatsApp. Where it loads, where it goes, when, what is on it and how cold it has to stay. No forms, no portal, no login.

02

She puts it out to vetted carriers

Only hauliers we have checked, and only the ones that actually run your corridor with the right trailer. Your load does not sit on a public board for everyone to see.

03

You get the quotes as they come in

Real prices from real carriers, not an index. You pick one. The transport contract is directly between you and the haulier, we broker it.

What she needs from you

Nine things, in one message.

A haulier who does not know the trailer, the weight and whether pallets go back cannot price your load. He can only guess, and a guessed price gets corrected later. So Frida asks once, for everything, and then goes to work.

Trailer
frigo, ambient, tanker or container
Temperature
only if it runs frigo, minus 18 or plus 4 is a different job
Total weight
so nobody sends a trailer that cannot take it
Pallets
how many, so a haulier knows if the rest of the trailer is free
Loading point
postcode, town and country is enough
Delivery point
postcode, town and country is enough
Loading window
in your words, Monday morning is fine
Unloading window
when it has to be there
Pallet exchange
yes or no, and which pallets

For carriers

Loads that fit your corridor, by mail.

You tell us which lanes you run and with what equipment. When a load matches, it lands in your team inbox with everything you need to price it in one look. No subscription to a freight exchange, no scrolling through three hundred loads that are nowhere near your trucks.

Apply to haul for us
  • Complete requests

    Trailer, temperature, weight, both windows and the pallet question are answered before it reaches you.

  • Only your lanes

    You get what fits the corridors and equipment you registered, nothing else.

  • Direct contract

    You contract with the shipper. We introduce and handle the back and forth, we do not sit in the middle of your paperwork.

  • Vetted counterparties

    Every shipper is checked before their first request. An unchecked shipper is how good carriers stop bidding.

Questions

The ones everybody asks.

What does it cost the shipper?

Nothing to ask. Frida quotes you a price for the transport, and that price is what you pay. If you do not like it, you do not book.

Who do I have a contract with?

With the haulier. We put the load in front of the right carriers and handle the back and forth, but the transport contract is between you and the company that drives it.

Do I have to be a Dairy-Broker customer?

No. Frida is a separate desk. If you already trade with us your company is recognised straight away, otherwise our team checks you once before the first request.

What can she move?

Anything that goes on a truck. She is built around dairy because that is where we come from, so frigo, pallet exchange and temperature discipline are the normal case and not an exception.

Is my load visible to everyone?

No. It goes to vetted carriers that run your corridor, not onto an open freight exchange. Who ships what stays between you, us and the carrier who quotes.

Got a load that needs to move?

Write Frida the way you would write a colleague. She takes it from there.

Message Frida on WhatsApp